Branding – Logo – Packaging – Photography – Posters
Tiantianfu was a brand we collaborated with that specialized in Japanese confectioneries. We came in and re-branded their overall image and helped to market and sell their products.
Tiantianfu - Logo Update
Their product was great. But the message as a brand in its whole was not. The logo was hard to read and understand. Especially with print and as well would raise costs. We took the "U" from the brand owners name "Uchida" and made it look like a cup cake. Then we made a second personal brand logo for him to promote himself at events.
Tiantianfu - Packaging
They already had their own set of products. Which we kept their already made concept and then added more details so as to stand out more within the market.
Tiantianfu - Product Photography
Photography was needed for all of our marketing material. Done in house by me.
Tiantianfu - DL
DL's were an import role in raising sales. Placed in Japanese restaurants around Shanghai. We needed to make and print thousands in three different languages. Which raised sales 30% in the first week.
Tiantianfu - MCN
The photos and packaging followed through multiple marketing channels to raise awareness about the brand.
Tiantianfu - Pattern
We also created a pattern to go with the brand.
I did not work alone on this. I worked closely 7 days a week with an awesome team/business partners!
The Team
Greg T. - Brand Director/Project manager Erina - Marketing/Sales Sara - Marketing Cole Roubicek - Assistant Brand Director Uchida - Head Baker Stork - Product Manager
